As some may have mentioned, I am also spending my time with Apples, especially running Aperture and recently Leopard 10.5. I do some presentations in Germany for Apple on certain events and in this connection I have found some interesting thoughts and I also have learned from this.
First - always take your chance with the first glance. Maybe 10-15 seconds. this is what you get if a total stranger of your portfolio looks at your products. Either you win right now or the fight is already nearly over.
Second: make your products sexy. definitely- the new 20" imac is probably the most sexy computer in a long time. Women love it ! While their men are still searching for "the rest of the computer" the women already make a plan how to arrange the rest of their desk with the gained space....;-)
Now what does this teach to hartblei ?
First I think there need to be even more pictures made with our lenses and people need to talk about it. The technical aspects are important, but we will recruit some more professionals and core customers using our lenses and showing their results.
I will invest as many efforts as I can for this.
Second: we will introduce a portfolio of things that will make our lenses even better. There will be special bags, cases and additional gadgets, especially a so called stitching clamp. Be shure to watch our website regularly.
But most of all we will refine the haptics even more, AND as we delivered a lot of lenses to dealer recently, these will give you the chance to take our lenses into your hands. Full metal - no plastic -just bare black eloxated technology and craftsmanship. Better than any words and advertisements.
Try it. Visit our dealers. Touch it. The lenses are there to be lended and tested.
No words , just results.
I am waiting for pictures. Either post them to Flickr:
or send them to me, we will feature them on our website. Promised !
We also invite all users of older Hartblei lenses with russian glass.
Because creativity is not limited to technology- right ?
Greetings from Munich